How To Stand Out Amongst Your Competitors - For Free

I know it can feel as though you are constantly having to spend a lot of money, all the time, to stand out from your competitors. But what if there were ways to provide your guests with a unique, memory-filled stay for little cost or even free?

In this month’s blog, I’m going to share with you a few creative strategies you/hosts can implement to beautifully differentiate your accomodation without breaking the bank.

Here are three ways Airbnb hosts can stand out amongst the crowd - for free:

Craft Unique Experiences: One of the most effective ways for Airbnb hosts or accomodation providers like yourself to stand out is by offering unique and memorable experiences to their guests. Think beyond providing just a place to stay – consider what special activities or amenities you can offer directly on your property or in your surrounding area that will make your place truly unforgettable. This could include anything from hosting a cooking class featuring local cuisine or organising a guided walk through one of your area’s hidden gems - say, a local beach or walking track only locals know about. By tapping into your interests and the unique features of your location, you can create experiences that set your listing apart from the competition at no extra cost.

Personalise Communication: In a world inundated with automated messages and generic responses, personalised communication can significantly make guests feel valued and appreciated. Take the time to craft thoughtful, personalised messages to guests before, during, and/or after their stay. Address them by name, reference specific details from their booking and offer tailored recommendations based on their interests. Whether it's sharing tips about the best local restaurants or providing directions to lesser-known attractions, personalised communication shows guests that you care about their experience and are invested in making their stay exceptional.

Create a Welcoming Atmosphere: The little touches can make a big difference when it comes to creating a welcoming atmosphere for guests. Take advantage of cost-effective ways to enhance the ambience of your Airbnb/guest stay, such as adding cozy blankets and cushions, incorporating local artwork or decor, or providing complimentary snacks and beverages. For a small cost, you could even add our Spark Moment pack when couples are booked to stay. Going the extra mile to create a warm and inviting environment will leave a lasting impression on guests and increase the likelihood of positive reviews and word of mouth.

Whether it’s through offering unique experiences, personalised communication, or creating a welcoming atmosphere, there are countless ways for Airbnb hosts to stand out amongst their audience and leave a lasting impression. I hope these creative ideas have sparked and re-energised you on how you can elevate your unique accommodation and stand out just as you deserve. To explore more of our Spark Moment pack, click here.

Good luck, and with gratitude, Siobhan xx